Colour Outside The Lines

for Illamasqua

"What will you create?"
This campaign was all about free expression! No fixed lines or shapes and a focus on the raw artistry. I had the idea of instead of using the eye pencils for the eye, we would throw the rule book out and get super creative with them, showcasing the finish and colours in new ways. Working closely on this one with makeup artist Pablo Rodriguez resulted in one of my most enjoyable campaigns to date.

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Design: Alex Morgan
Art Direction: Alex Morgan
Photography: Emma Crossland & Kayley Cope

Makeup: Pablo Rodriguez
Video Edit: Will O'Neil and Joe Walmsley