READ MY LIPS

for Illamasqua
 

This was a particularly interesting campaign as we had the concepts all ready to go. Then, due to Covid restraints, we had to be agile and adapt our approach whilst keeping the essence of the campaign and bring it to life a different way.

 

I had the concept of drawing the lipstick names and slogans on the models faces. But since we could no longer use them we decided to stick with it and make the product shots stand out in the same way. A unique way of showing off the text.ure and finish of the products